Marketing Your Consulting Services
If consultants did not have to market and sell themselves, I am sure
that the number of consultants would at least quadruple. Just the
thought of submitting our work and ourselves to the judgment of others
scares many people away from making a living as an independent
consultant.Marketing and sales helps define the boundary between
those who choose to consult and those who do not.
I?e been on my own for years, and I am still uneasy about new encounters with potential
clients. The phrase ?tanding naked before strangers?captures
my worst fears.
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